Today, with diverse perspectives raising questions about the meaning of community in the modern world, we recognize that community living, a concept ingrained in our ethos, is undergoing transformative changes.

To unlock the essence of our long-standing commitment to delivering 'life as it should be', we launch Orascom Development Keys of Life, a new initiative set to spark understanding and dialogue on developing thriving communities globally relevant to people’s evolving needs and aspirations. We explore questions like what is important about community today? What role do well-being and sustainability need to play? And many more.


People often reminisce about a time and place where life was simpler, and where individuals lived in harmony with a close-knit group who shared common values and aspirations.

“Throughout Orascom Development’s 35-year history, we have recognized that developing thriving towns and aspirational destinations that resonate with the community requires a shared vision. Simply building communities is not enough. Traditional cities and towns are struggling because residents don’t feel like they are in the right place. Communities of tomorrow must cater to the evolving needs and aspirations of residents.”

Omar El Hamamsy

Bringing Orascom Development Keys of Life 2024 to life, we actively engaged with community residents, industry leaders, subject matter experts, prospective homeowners, and the wider public across diverse demographics in key markets. 

A cornerstone of the initiative is our new research, conducted by YouGov, the global market research and data analytics firm, that explores global trends in how people prefer to live, surveying more than 3,600 people across Europe, the Middle East and North Africa, and the United States. 

The Orascom Development Keys of Life 2024 research findings came together through a combination of data and insights collected through existing research by Orascom Development and new research conducted between Q4 of 2023 and Q2 of 2024. 

Qualitative research was conducted through a combination of exclusive roundtables with key industry experts in London, UK and Dubai, UAE, and in-depth interviews with select key opinion leaders and subject matter experts around the world. 

The quantitative research was conducted as an online survey among a national representative sample of people age 18+ in four countries, where a total of 3,686 surveys were completed. The following countries were included: Switzerland, UK, Egypt, UAE and the US. The data collection was completed in the periods between 18 December 2023 to 2 January 2024 and between 20 May 2024 to 25 May 2024. 

Quotas have been applied to gender, age and region, and data was weighted according to the dimensions of gender, age and region based on an ideal weighting from statistics in each country. Consequently, the results are representative of the population relative to the target group. Base: All adults = 3,686


In the bustling lives of a modern community, a powerful concept is taking root – placemaking. Placemaking embodies a spirit of connectivity, bringing people together across distances and backgrounds to co-create vibrant, inclusive communities.

As we look to the future, placemaking emerges as a guiding light in the quest for integrated, sustainable communities. It's a journey of discovery, innovation, and connection – one that invites us all to play a part in shaping the world we want to live in.

Picture this: vibrant neighborhoods buzzing with life, where every corner tells a story, and every park bench invites connection. It's the magic of transforming ordinary spaces into something extraordinary – where places come alive, and community thrives.

Download Findings

,

Subscribe to newsletter